Cyber Monday is like Black Friday but without the crowds, queues and madness. So find out much people spent online in 2022 here.
Key Findings
The Black Friday sales are a great shopping day where you can pick up some sweet bargains.
However, the queues, crowds, and general mayhem can also make it a total nightmare, with many of us deciding that the discounts just aren't worth the bother.
So for those that hate Black Friday (myself included!) Cyber Monday is a dream.
As you can pick up similarly good deals online and all from the comfort and serenity of your own home.
So we thought we'd take a look at the latest Cyber Monday spending statistics to get an insight into what people are spending and how popular it has become in 2022.
And to do this we analysed various surveys and reports including those from the following retail companies to get an idea of what Cyber Monday is all about.
How Popular Is Cyber Monday In 2022?
According to the National Retail Federation survey a whopping 77 million Americans shopped online during Cyber Monday in 2022.
So you can see what a popular day it is for online shoppers.
However, what is a little surprising is that this was less than the 87.2 million people who shopped online on Black Friday.
And even though the main focus is on online deals and discounts, Cyber Monday also remains a popular shopping day in store, with 22.6 million Americans going out to shop on the day too.
How Much Were People Spending During Cyber Monday In 2022?
$11.3 billion dollars was spent online in the United States during Cyber Monday in 2022 making it the biggest day for Cyber Monday sales in history (Adobe).
This was up 5.8% from the previous years total and was the top performer for online sales over the Thanksgiving weekend, with Black Friday the next best day with a total of $9.1 billion in online sales (Adobe).
And if we go by the National Retail Federation's assertion that there were 77 million online shoppers on this day, the average spend would work out at $146.75 per person.
While the overall figure for all Cyber Monday online sales globally was estimated to be a whopping $46.2 billion dollars (Salesforce).
And many people were using the Cyber Monday sales and promotions to begin their Christmas holiday shopping.
As 56% of them said they'd be buying holiday-related items during Cyber Monday at an average spend per person of $218 (Deloitte).
Where Were The Best Discounts Found On Cyber Monday 2022?
Cyber Monday is famous for being a day full of sales, promotions and discounted prices and 2022 didn't disappoint in that respect.
With the biggest discount being found on toys, whose prices were on average 34% lower than the previous month (Adobe).
It was also a good time to buy electronics which were discounted by an average of 25%, while computers were 20% off and televisions 17% off.
You could get good deals on apparel at an average of 18% less than October prices, as well as sporting goods which were 10% off.
And finally appliances carried an average discount of 16% while furniture was 8% less than usual.
What Were The Biggest Sellers On Cyber Monday 2022?
Sales of items were up across the board during Cyber Monday.
And in line with being the biggest discounted category, toys were also the higest sellers on Cyber Monday 2022, posting a 684% increase on sales figures from a regular October day (Adobe).
Sporting goods (466%), appliances (458%), books (439%) and jewelry (410%) also had bumper sales days compared to usual.
While sales of electronics increased by 391% and computers by 372%.
And the top five selling products of the day according to Adobe were Lego, PlayStation 5, Hot Wheels, Madden 23 and smart watches.
Which Devices Are We Buying On During Cyber Monday 2022?
Traditionally people have done most of their online shopping on laptops and desktop computers as these have been easier to research items on, have had better security and also an easier checkout process.
However, for Cyber Monday 2022 the National Retail Federation found that 59% of shoppers were now using their smartphone to browse and buy.
But when it came to actual purchases Adobe estimated that only 43% of Cyber Monday sales came from people using smartphones.
Which works out at a total of $4.86 billion of sales made by people through their phones.
So while smartphones are becoming more popular by the year, most people are still using a desktop or laptop computer to buy online during Cyber Monday.
And people tend to order more items on their desktop too, with an average of 3.68 items per order on desktop compared to 2.98 items per order on smartphone (Adobe).
When Is The Busiest Time To Shop On Cyber Monday In 2022?
Online discounts are great on Cyber Monday, but when do you need to be online to grab these bargains?
Well, the Adobe report found that the busiest time for Cyber Monday sales in 2022 was between 7-8pm.
As during this time an estimated $12.8m was being spent every minute in the United States.
However, this could be due to a fear of missing out on deals as the day comes to a close rather than any better deals or discounts happening during these times.
As sales remain consistently high from 8am and throughout the day, meaning you can log on at any time to do your Cyber Monday shopping.
Rounding Up
Shopping online on Cyber Monday is a great alternative to Black Friday for those of us that hate the queues, crowds and craziness.
And it seems many Americans agree, with 77 million online shoppers and 22.6 million physical shoppers expected on Cyber Monday in 2022.
So I hope you've gained some insight by reading through these Cyber Monday spending statistics and trends.
And that it helps you to make better decisions the next time the big day comes around.
Sources:
https://s23.q4cdn.com/979560357/files/113022AdobeCyberMondaySECURED.pdf
https://www.salesforce.com/news/press-releases/2022/11/29/cyber-week-2022/
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